The Wall Street Brainwashing Machine, a relentless machine managed by quants, behavioral scientists, lobbyists, government regulators, data-reporting sources and a huge network of advisers and brokers, all with the help of America’s advertising-driven media, television, cable and print that depend on the machine. This machine manipulates investors, overwhelming all the research that supports the four reasons above ... that’s why Malkiel says indexing is the only way to American investors to maximize portfolio returns.